Alejandra Morin is the “marshmallow girl” behind The Marshmallow Studio, a blog and shop for all things marshmallow and creative. She’s also the author of the book mARTshmallows. In case you haven’t figured it out, she’s obsessed with marshmallows. She eats, cooks, bakes, creates edible art and talks about them like all the time!
After becoming a new mom and moving to a new city, she wanted to figure out a way to stay home while still earning an income. On a whim, her mother taught her how to make decorated marshmallow pops with a quick 2-hours crash course. After a few weeks of playing around, she founded The Marshmallow Studio on April 1st, 2010. Thanks to social media, she quickly began getting more orders than she could fulfill. To streamline production, she began wholesaling her products to major candy boutique clients such as Sugar Factory. Right around that time she was invited to host a workshop at the local sugar art supply store in San Diego where she shopped for most of her supplies. In no time, she turned into a regular instructor at that location and many other different stores across the country. With her family growing, she was unable to devote as much time to traveling and that’s when the idea of writing a book came. As she began planning out her first book, a new BIG opportunity came knocking. Being the only marshmallow artist of her rank in the world, it was no surprise that she caught the attention of Kraft Jet-Puffed Marshmallows. Alejandra has been the Social Media + Digital Marketing Manager for them since 2012. It’s like a partnership made in sweet fluffy heaven!
Alejandra’s debut book was mARTshmallows which she self-published in August 2013. Immediately after, she successfully completed an eleven-stop book tour around the country to personally connect with her followers and partner retailers. Exactly a year after releasing the hardcopy, she released the ebook version in English and Spanish. Now everyone anywhere around the world can learn how to decorate marshmallows! Alejandra has had the honor of being credited with starting the “marshmallow craze”. Her designs have been featured on several online and offline publications including Cake Central, Special Events, Hostess With The Mostess, The Party Dress, Celebrations at Home, Amy Atlas, Project Nursery, Candy Industry and more. In efforts to fulfill her philanthropic spirit, she often donates dozens of custom marshmallow pops to Operation Shower. Alejandra’s not willing to stop at sugar, she has also been a speaker at various conferences including Cake Camp, BASH and SNAP where she discusses business and social media topics.
Besides marshmallows, Alejandra also loves glitter, crafts and all things rustic. She is a perfectionist, meticulous organizer, cookbook collector and DIYer for all. She loves painting, traveling and parties; makes sense considering she has a college degree in Meetings & Events Management and another one in Travel & Tourism Management. She cannot live without desserts or comedy movies. Alejandra lives in Las Vegas, Nevada with her wonderful husband, Kyle, their three children Aiden, Keiran and Kamilla + their two chihuahuas, Bombon and Latte.
You know, there’s so much more fun going on beyond this page. Alejandra would love to connect with you via The Marshmallow Studio blog, Facebook, Instagram, YouTube, Twitter and Pinterest or you can email her at email@example.com.
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